Asia Cruise Association and China Cruise & Yacht Industry Association Sign Memorandum of Understanding
2010-07-05
Singapore and Suzhou, 24 June 2010 – The Asia Cruise Association (ACA) and China Cruise & Yacht Industry Association (CCYIA) sign a memorandum of understanding (MOU) during the Seatrade All Asia Cruise Convention 2010 held in Suzhou, China today. The establishment of alliance through signing a MOU underlies the affirmation and commitment of the two associations to drive the growth, commercial and professional development of cruise industry in the region and Asia.
ACA Chairman, Rama Rebbapragada, said “ACA is happy to establish an alliance with CCYIA as both associations see many areas of collaboration that can help propel the development and growth of cruise industry. ACA, being the largest cruise industry association in Asia, will like to be at the forefront of cruise tourism promotion and leading the professional and commercial development for cruise industry in Asia. Hence, we have started engaging the various regional cruise industry associations to moot ideas of collaboration since our incorporation. CCYIA is our very first alliance partner and we look forward a fruitful partnership with them.”
The MOU signed by ACA and CCYIA today is a good start for win-win cooperation between domestic and international cruise industry associations. “One of CCYIA’s objectives is to actively promote the cruise industry development and developing China as a leading cruise destination. Amidst the rapid growth of cruise industry in China, it is pertinent that we forge alliances with other cruise industry associations to leverage on each other’s strengths to help expand our network of trade promotion and development. ACA will be a key alliance partner that CCYIA will work closely with to share industry knowledge and develop joint programmes that are mutually beneficial for our members.” commented by Zheng Weihang, Vice-Chairman and Secretary General of CCYIA.
In the MOU signed by ACA and CCYIA, it outlined 4 key areas of collaboration including (1) Joint efforts to promote cruise culture within Chinese consumers; (2) Facilitation of regional cruise governance; (3) Joint development of cruise market in Asia for commercial and professional enhancement; and (4) Cross participation in both associations’ international and regional cruise events.
Moving forward, the two associations will be conducting regular dialogue exchange to surface and address industry issues as well as develop collaborative initiatives to help drive the growth of the cruise industry in Asia. It is believed that the MOU signed by both sides is of great significance to the market development of international cruise lines in China, the Asian regional cooperation and the process of internationalization of China cruise industry.