Your company has discovered a design default in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.

Discuss and decide together:

l        What would be the most effective method of informing customers of the product recall

l        How to ensure the company’s reputation remains intact (undamaged) by the incident

1.      if customer records remain, recall in writing.  2.  appeal to the mass media.  3. post recall notice in stores.

1. sincere apology.  2. offer a solution or adequate monetary compensation.  3.  follow-up investigation and preventive measures